Field Crops

Bluearth’s work in the horticulture sector is aimed to increase the quality and quantity of production and improve the life and working environment of the farmer. These changes are generally based upon the adoption of the right crop based on local conditions and market demands, introduction of new technology, working methods, intensive training and ongoing professional support.

We provide end-to-end, tailor made solutions with a wide variety of experts, who come from various fields and cover all areas from needs identification to post harvesting, and are experienced in improvement using advanced techniques. Our integrative approach and the installation of the full cycle of production improve the chances for success dramatically.

Land cultivating and growing of local crops is a fundamental agricultural activity. It is based on tradition and years of the same way of living, which often makes the farmer unaware of the changes in climate, water availability, market preferences and new technology.Jethro's work in the horticulture sector is aimed to increase the quality and quantity of production and improve the life and working environment of the farmer. These changes are generally based upon:

Adoption of the right crop based on local conditions and market demands. Introduction of new technology and working methods.Intensive training and ongoing professional support.

all the way to the stage of packaging and marketing.

Planning multiannual crops.

Design of irrigation systems.

Design of fertilizers and pesticides.

Treatment of pests and diseases (soil and plant).

Defining the final product and packaging.

Identification of potential markets.

Meeting new markets and buyers.

One of the essential areas that needs to be covered when we are dealing with agriculture production is post harvesting - the way the product goes from the field to the shop shelves, starting with the collection methods, through to the selection, packaging and transportation.

The challenge is often not just facing the conservative mentality of the farmer but also the commercial interest of traders or old structures – physical or social. In our project, we challenge these old conceptions, the "this is how my ancestors did it is the best way" dogma that keeps these farmers behind technologically and methodologically, and make the field crops work more efficient and modern.

Making a change in the field of cultivation should be an overall approach from identifying suitable seeds, to farmer training, advanced technology harvesting and post harvesting. The integrative approach and the installation of the full cycle of production improve the chances of success dramatically.

We provide end-to-end, tailor made solutions that includes the following: Identifying the main characteristics of the designated market in the area of crops. Adaptation of the crops to the soil conditions, climate weather availability & other local conditions and market needs. Investigation of methods to increase the current production per hectare and improve quality.Design and determine the life cycle of the plant from the nursery stage, through the seeding, growing process